With the increasing popularity of smart cleaning equipment in North American homes, after-sales service is becoming a new challenge for Chinese companies expanding overseas. Recently, Dailis Cleaning, a well-known Chinese manufacturer of floor scrubbers and sweepers, announced a strategic partnership with ICM Centre, a leading Canadian after-sales service provider for cleaning equipment, officially establishing the Dailis North American After-Sales Service Center.
This move marks a key transformation for Dailis from “product export” to “service export”, aiming to provide “localized, efficient, and full-cycle” after-sales service guarantees for English and French-speaking users in the Canadian and North American markets.
Dailis, a company deeply rooted in the cleaning equipment industry, integrating R&D and manufacturing, boasts a state-of-the-art production base of over 20,000 square meters and a professional annual production capacity of 50,000 units. However, for most Chinese manufacturers, the North American market, with its vast size, sparse population, and high labor costs, has always presented a formidable challenge for after-sales maintenance.
Dailis’ chosen partner, ICM Centre, is a long-established force in the Canadian cleaning equipment industry. Since its establishment in 2009, ICM Centre has been an authorized service center for numerous international professional cleaning equipment brands, accumulating rich technical expertise in the repair and refurbishment of large industrial sweepers and automatic floor scrubbers. Its location in Mississauga, Ontario, effectively serves the Toronto and surrounding core consumer markets.
“While the ICM Centre team is compact, it possesses extensive repair experience. For Dailis, we don’t need large, empty agents, but rather technical partners who are dedicated to providing thorough repair services,” a Dailis representative stated at the signing ceremony.
In the North American market, brand loyalty often hinges on after-sales response speed. Given Canada’s bilingual (English and French) environment, the newly established Dailis North American After-Sales Service Center will provide comprehensive bilingual technical support and service communication, eliminating language barriers for users in Quebec and the French-speaking region.
According to the cooperation agreement, the core business of this after-sales service center will cover the following three major areas:
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Long-term stable supply of consumable parts: For consumable parts commonly found in floor scrubbers and sweepers, such as brushes, squeegee strips, roller brushes, batteries, and filtration systems, Dailis will leverage its strong domestic supply chain to establish safety stock in Canada, providing North American users with an uninterrupted supply of original parts through an “overseas warehouse” model.
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Full-category after-sales repair service: Relying on ICM Centre’s industrial-grade equipment repair capabilities, the service center can undertake the inspection, repair, and refurbishment of all Dailis machines, from residential to commercial.
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Full lifecycle closed-loop management: Dailis will streamline the service chain from “pre-sales consultation – order implementation – after-sales support”, providing a three-dimensional integrated service including operation training and fault diagnosis through a localized window in North America.
The head of the Canadian ICM Centre stated, “We are very optimistic about Dailis’ product line. Many Chinese-made floor scrubbers are technologically advanced in hardware, but lack professional maintenance support. We believe that through this collaboration, we can address the practical pain point of ‘affordable to buy, troublesome to repair’ for local consumers, and jointly build a cleaner living environment.”
The opening of Dailis’ North American after-sales service center signifies that Chinese cleaning equipment brands in the North American market have moved beyond simply competing on technical specifications and are now focusing on the quality of their full lifecycle services, centered on the user.